Porsche’s latest sales report for Q1 2025 shows a mixed bag. While the luxury car brand is seeing record-breaking success in the U.S., it's also facing a steep decline in China, once its most promising market.
Between January and March 2025, Porsche sold 18,884 vehicles in the U.S., marking a 40.6% increase from Q1 2024. This strong demand helped North America hit its highest first-quarter sales ever.
Porsche US Sales (Q1 2025)
| Model | Q1 2024 | Q1 2025 | % Change |
| 911 | 1,930 | 2,086 | 0.0808 |
| 718 | 797 | 1,476 | 0.8519 |
| Taycan | 1,247 | 1,019 | -18.28% |
| Panamera | 523 | 1,486 | 1.8413 |
| Cayenne | 3,261 | 5,331 | 0.6348 |
| Macan | 5,671 | 7,486 | 0.32 |
| Total | 13,429 | 18,884 | 0.4062 |
However, China tells a different story. Porsche’s sales dropped 42%, from 16,340 vehicles in Q1 2024 to just 9,471 in Q1 2025. The company blamed this decline on a weak economy and rising competition from Chinese electric vehicle makers. The slump has already triggered leadership changes and dealership closures in China.
Porsche Global Sales Comparison
| Region | Q1 2024 | Q1 2025 | % Change |
| Worldwide | 77,640 | 71,470 | -8% |
| North America | 15,087 | 20,698 | 0.37 |
| China | 16,340 | 9,471 | -42% |
| Germany | 11,274 | 7,495 | -34% |
| Europe (excl. Germany) | 20,044 | 18,017 | -10% |
| Overseas & Emerging Markets | 14,895 | 15,789 | 0.06 |
Despite strong U.S. sales, Porsche’s global total still dropped by 8%, showing the brand’s heavy reliance on China. The electric Taycan’s dip also hints at challenges in the EV segment.
Going forward, Porsche must navigate economic uncertainty, local competition, and potential U.S. tariffs — all while trying to keep momentum in North America.
