Ford’s New Slogan: ‘From America, For America’

Ford is making a bold statement with its new campaign, ‘From America, For America’. The idea? To reassure customers that they’ll pay the same price for a car as Ford employees do. This comes at a time when new tariffs introduced by President Donald Trump are shaking up the auto industry, hitting both foreign car makers and U.S. companies alike.

What’s Behind the Campaign?

Ford’s new campaign is all about doubling down on its American roots. Created by Wieden+Kennedy, it’s being rolled out across print, TV, and social media. To add some star power, Bryan Cranston (yep, the guy from Breaking Bad) narrates a TV spot, calling it an “unprecedented moment in automotive history.” Ford’s message is clear: they’re proud to build cars in the U.S. for American drivers.

Why Ford Stands Out

While many car companies are bracing for impact from the new tariffs, Ford’s feeling confident. Why? Because a whopping 80% of the cars Ford sells in the U.S. are made right here. Compare that to General Motors, which imports nearly half of its vehicles, or Stellantis, which relies heavily on Canada and Mexico for parts. Ford’s strong U.S. manufacturing base puts it in a much better position to handle the changes.

Ford’s Commitment to America

Ford’s U.S. sales director, Rob Kaffl, put it simply: “We know times are uncertain. Whether it’s dealing with a changing economy or just needing a reliable car, we want to help.” He also pointed out that Ford employs more U.S. hourly autoworkers than any other automaker. In other words, buying a Ford means supporting American jobs and communities.

What This Means for Consumers

With a 25% tariff now on all imported cars and parts, car prices are expected to rise. But Ford’s campaign is about more than just damage control—it’s about telling consumers that they can still get a reliable, American-made car without breaking the bank. It’s a strategy aimed at reassuring buyers during a tough economic time.

Doug Ford’s words to a Blue Jays fan removed for wearing a “Canada is not for sale” hat highlight the tension between personal expression and public venues. In a moment of controversy, Ford’s support sends a clear message about standing by freedom of speech, even in the stands.

— Elar Realm (@ElarRealm) March 28, 2025

Conclusion

Ford’s ‘From America, For America’ isn’t just a catchy phrase—it’s a commitment. As tariffs shake up the industry, Ford’s focus on making cars in the U.S. could give them an edge over competitors. Will it work? Only time will tell. But one thing’s for sure—Ford is betting on American pride to carry them through.